Marketing Development Funds (MDF) Program
To drive lead generation, educate customers, and assist partners in closing deals, Bitdefender supports Silver and Gold Partners with driven joint-promotional activities, such as: tradeshows, communications (newsletters, webinars, and conference calls), customer briefings, and seminars.Bitdefender Channel Account Managers will help authorized partners in the planning and execution of the approved joint activities.
Marketing development funds are offered to those Silver and Gold partners who commit to investing resources and revenue into Bitdefender generating activities and are subject to approval on a proposal basis.Marketing development funds are offered for partners who commit to invest resources and revenues into Bitdefender-related activities in the following conditions:
Bitdefender agrees to spend up to agreed percentage of target for marketing activities (trade marketing co-op funds, etc.), except for price promotion, but excluding expenses, such as travel, accommodations, meals, entertainment expenses, trainings, giveaways, provided that:
- All marketing materials and promotions are approved in advance by Bitdefender, being accompanied by MDF ID
- Partner complies with all Bitdefender Guidelines, and respect its payment obligations and the Business Plan submitted
- Partner submits the marketing report with the proves of the activities performed
- Achievement of the quarterly targets.The MDF can be claimed at the end of the quarter only if the Partner has achieved and paid the Quarterly Commitments.The MDF is available at Partner's claim after the last payment for the previous Quarter, no sooner than 30 days, and no later than 365 days from the above mentioned date, and it will be deducted from the next invoice.
They are subject to approval before the action takes place. Without the pre-approval ID, the refund for the activity will not be paid after the proofing documents are submitted.You need to plan these actions as part of the business plan, and propose them, get approval by Bitdefender and ensure the proper execution.Marketing developments funds are calculated as a percentage of total revenues generated and paid to Bitdefender in the previous quarter.
